Project exam 2
KFskolen Jørpeland
KFskolen Jørpeland (Norway), a relatively new Christian Free School founded in 2016, came to me with the goal of expanding their brand and strengthening their identity. The school already had key elements in place such as a logo, core values, and a strong vision. My task was to help bring these elements together in a unified and meaningful way that would resonate with their students, staff, and broader community.
Challenge
While KFskolen Jørpeland had foundational components like their logo and values, their identity wasn’t fully cohesive across their materials. The challenge was to harmonize these elements and create a visual identity that would reflect the spirit of the school—its mission, values, and the story it wanted to tell.
Solution
The breakthrough came from diving into the school’s core vision: “To give children and young people roots & wings.” This vision resonated deeply with the dandelion symbol used by the school—representing resilience, growth, and the far-reaching impact of their work. Building on this symbol, I developed a comprehensive visual identity:
The dandelion became the centerpiece, symbolizing strength and boundless potential.
A dynamic promotional animation was created to bring this identity to life, adding an engaging visual element to their social media, website, and presentations.
I designed unique icons for each of the school’s five core values—Kindness, Creativity, Quality, Authenticity and Forgiveness—to communicate these values consistently and clearly across different platforms and materials.
Core values
Click on the icons below to view animated stickers.
For the website, I suggested key updates to improve the current site, including color scheme adjustments, staff photos, and a more prominent display of the dandelion symbol. Additionally, I created visuals for the school’s first big event, “Clickbait,” capturing the bold energy of the occasion through posters, social media banners, and an animated teaser.
Together, these elements now form a cohesive visual identity that reflects the heart of KFskolen Jørpeland—strength, growth, and a lasting legacy.
View all assets and brand guide pdf:
Click on the image to view the teaser for “Clickbait”
